Brand Identity: Biondi Travel
Amy Biondi, from Biondi Travel came to me with a need for a logo for her new small business focused on creating amazing travel experiences for her clients. Her independent business is part of Brownell Travel, a well know Virtuoso agency which is a consortium of high-end luxury travel products.
Her future clients are high-end travelers who enjoy sophisticated luxuries, so we knew from the beginning we wanted to create something that met their expectations when choosing a travel advisor. Specifically, she wanted a unique, elegant, and simple branding package that was unique compared to the other businesses under Brownwell.
Biondi Travel is...
unique | modern | feminine | simple
The Creative Proccess:
Our first step was creating a mood board that reflected what Amy's ideal client's lifestyle and taste. From this mood board, we derived the color palette, and the modern style of the symbol. Both reflected the idea of travel and the unique and high-end aesthetic she was looking for.
After creating the foundation of her branding, we created an easy-to-read, modern logo using a thin san serif, with a little personality. We fell in love with the easy elegance of this logo and how it caught your attention, but was sophisticated and feminine when compared to the other businesses under Brownell.
To Sarah Gross Design, how the colors, fonts, and symbols work together set the mood of the entire branding. Having all of these moving parts work in harmony are what create the most effective branding identity for your small business! It allows you to promote your brand on Instagram, Facebook, websites, etc and still have a consistent message and voice through your design.
Her final branding package includes: A primary logo, 2 secondary logos, a brand symbol, a printable business card, a moodboard, a styleguide, and free downloadable font. All of these elements are designed to attract her ideal client while easily being able to work together.
I am so happy to have the pleasure of working with Biondi Travel and love to work with small businesses of all kinds!