Small Business Branding: Insta Highlights
Today I wanted to talk about highlight covers on Instagram. Why they’re important, a client example I created, and how you can do it yourself!!
I personally believe as a graphic designer that companies (especially small companies) should take every opportunity to brand themselves. And highlight covers are not exception. You might think that they are something small, but they can have a huge impact on your Instagram page. Let’s get more into why I think they’re important and how I make them for my clients + how you can DIY it!
Why is branding your highlight covers important?
You are showing your brand’s personal style, so people will immediately know if their personal aesthetic goes with your brand
You are seen as a more legitimate influencer, company, etc because you page will look extremely more professional and polished
You are given the opportunity to make your profile more unique and stand out against the crowd. Using icons that aren’t the same as your competition will set you apart.
I think highlight covers are different for each client based off of their brand’s style and aesthetic. It is important that the highlight covers go seamlessly with the rest of their products/blog/company/photos.
When given the opportunity to create highlight covers for @emily_luciano I studied her brand and decided that hand drawn was the right course of action!
To do this I used Procreate on my iPad to hand draw each of the covers. I tried to give them each a unique flair that other cover I saw didn’t have. I also kept the background to her brand colors.
Below is a video of how I created the “house” cover, hope you like it! Below are my tips on how to do it yourself, sans iPad!
How can you do this yourself?
If you are really on a tight budget and are unable to pay someone to create these for you, I’m here to help! Of course, if you would like to use my services you can, but I get the hustle, so here are my tips to making your own highlight covers!
First, make an account on Canva. This is essentially a free online and simple version of Photoshop. Here you can select the “Instagram Stories” template or create a canvas that is 1080 x 1920. think if you want to have a more “icon” look or a “hand drawn” look. I have tips for both!
For hand drawn:
Option 1: I would look up inspirational photos online and print them out. Then lay a blank piece of paper over this photo and put them both on a window with a lot of sunlight coming through. This will create a light box effect, so you can trace over the photo you printed out. Then you can scan this using your iPhone and send to your email. You can plop the image onto your Canva template and this will create the right size image.
Option 2: If you want to get fancy, you can use Illustrator to trace your photo and export it as a .PNG. This way you can put a different color say our background.
Option 3: Use Procreate app on the iPad Pro
Option 1: Use Canva’s icons! There are free ones and ones that cost $1, so it is really easy to find something on a budget!
Option 2: If you want a more “icon” look with clean lines, my favorite service is vecteezy.com. There you can search for vector images that are free to download and customize! All you have to do is attribute the website on your image, which you can do very discretely at the bottom!
I download the .ai file and try to get just the outline of the image that I want, then you can change the color and put it on different backgrounds to create your own personal style.
Comment below if you have any questions!