Posts tagged design trends 2019
Instagram Story Advertising Design Trends 2019
 
Instagram stories design trends
 

Instagram is a huge advertising business these days. You see ads in your stories around every 3 people you scroll through. As designers, we have to stay current on what the competition is doing and what is popular in this space. I loved over the past month and a half putting together a list of these design trends so that you can just look through and be knowledgeable about the topic! Scroll through to see what trends are happening on Instagram stories today.

Instagram advertising trends - stories

Picture with text and “See more…” / Mimicking influencers stories 

For this trend. I’ve seen so many brands throw a photo on Instagram and put paragraphs of text. It almost mimics Instagram influencer’s stories and I think that’s the point. They want it to look more organic showing up between your stories so you are more likely to swipe up. As a designer, I don’t think it’s the most aesthetically pleasing, but if it’s the most effective way, then I would consider it.


A photo with layers and simple text

Here we see a lot of brands putting high quality photos with simple text. A few even add in more of a collage element that likely looks like their other digital advertising (i.e. email marketing and website designs). This is definitely a little more appealing of a trend and I would be curious to know if it is more/less effective.



GIF

A lot of brands are using GIFs in their advertising and not just video or photo.


Simple video with no words

{Sorry for the low usability here, I am limited with-how I upload videos on Squarespace}

All of the video advertising on stories that I have seen are all just simple videos of the clothing/products the company is promoting. A.K.A there isn’t someone talking in these stories. Also, as shown in the Cult Gia advertisement, they add in multiple videos in one to maximize the time allowed in the stories by showcasing more than one product.

I would love to know if anyone has seen any other trends, or if you have any thoughts about these?! Let’s discuss in the comments below.