Posts tagged gisou negin mirsalehi
Gisou Pop-up: Small Business Branding
 
Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration
 

Today, I want to talk about Gisou’s pop-up branding and why I feel as though it is important to a business (especially a smaller one). Plus, if you aren’t living in New York and missed out on visiting the pop-up I want to share some pictures I took while there!

If you know me, it’s no secret how much I love the Gisou products (I’ve done a post raving about the hair oil here) and IRL I talk about how inspiring and creative Gisou is as a business. So, when the brand created a pop-up in New York, I had to go visit, knowing that it would be designed down to the last detail. And, I was not disappointed.

Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration

What I loved about the Gisou pop-up

// Every last detail was thought of

Two of my favorite details about the pop-up were the shopping bag you received after purchase and the napkin holders on the table. I love that things on this level were thought of and it makes, as a customer, you feel like the brand really cares. Plus, as a designer it is so insanely cool to see the amount of creativity that went into concepting everything and gives me so much inspiration for my own work!

// They brought in brand values to the store

Another detail I loved was that they decided to have deals that were special to the New York pop-up. One deal was refills that were cheaper than buying a new product. It was more environmentally conscious (and probably a margin hit) for them to offer this and I feel like it ties into their brand values of working to be better as a business for the planet.

// The real Gisou team was there

O.M.G. I loved that the Gisou team was actually in the store! It felt more authentic to have them there and really gave you a unique experience. 

Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration

Why Pop-up Branding Is Important To A Small Business

// It is the first time many people are interacting in real life with your brand

I think this title says it all, but really for most pop-ups it is the first time people are able to go into the store and look at the item they are thinking about buying before they purchase. It is also the first time people will be able to really physically see a representation of the brand and I think that can really make a big impact.

// You need to make a statement to attract attention

I loved that Gisou’s store was in a Papaya Dog! Although the concept sounded a little strange at first, I felt like it was a stand-out concept that intrigued me so much that I needed to see it in person. Not to mention how creative it was!

// You want to leave a lasting impression

This one is obvious I feel, but everything I have mentioned above is designed to leave a lasting impression. Without that lasting impression, I wouldn’t feel connected to the brand and am way less likely to purchase again. But, after leaving the Gisou pop-up I know due to their amazing products and even cooler brand, I will be a life long customer.

Did you go to the pop-up? What do you think of small businesses opening stores in major cities? Let me know your thoughts below :)

x,

Sarah

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Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration
Gisou Honey Hair Oil Review
 
 

Idk what’s gotten into me, but I’ve been very into taking care of my hair recently.

I changed my shampoo/conditioner to the Briogeo Superfoods Hair pack (review here) and I also started using the Gisou honey hair oil.

Am oh my gosh I’m in love <3


Why I like it

It’s such a thick, luxurious, beautiful smelling hair oil. I love how it makes me feel everytime I use the product {is that crazy?} It reminds me to follow my dreams and make something I am proud of like Negin!

I also love that it isn’t sticky and doesn’t make you hair feel oily at all. It just adds so much more moisture to my hair that I haven’t had since before I started heat treating my hair. The ends of the my hair are now so soft and I have 0 split ends. I also love that it makes your hair SO shiny. You know the girls in Pantene commercials? That’s how this product makes your hair look {lol}

How I use it

On days that I shower – I wash/shampoo my hair like normal, let it air dry until it is damp, then apply to the ends first then work to the middle then whats left I put on my scalp {blow dry after this}

On days I don’t shower – I apply this to my dry hair in the morning, but mostly keep it to the ends of my hair and a little on the middle

Days I curl my hair – I curl my hair, then after it cools, I like to just take a little bit to make my curls shiny and make fly aways go away

Extra Bonus

Fir a design girl, this packaging is a dream. I love how thick the glass of the bottle is and how it makes the product glisten in the light. I also love how classic the black and white sticker is with the gold detailing on the eye dropper.

Clearly, I can’t get enough of this product & highly recommend <3 hope you guys give it a try.

xoxo,

Sarah

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gisou honey hair oil review.JPG

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