As some of you may know, branding is my #1 love. It really makes me happy seeing beautiful branding in the form of packaging, business cards, Pinterest pages, you name it.
In the blogger world I’ve definitely seen some people take advantage of how they brand themselves, and Sivan Alya (@sivanalya) is the queen of this. I’ve recently started following her and have been captivated by how well she has branded herself.
I wanted to break it down and talk through some of the different things she does that WORK and work really well.
Created her own tagline
Her tagline “+ Lux Unfiltered” is seen almost everywhere that Sivan is associated. Insta bio, Pinterest page, and just in the way she acts and what she posts about. She’s really made it clear that she likes to make everyday life the best it can be and she’s never going to sugar coat it. It’s an interesting take on blogger branding because you see tag-lines used with large corporations and Sivan used that practice for her brand as well. Genius!
Created her own hashtags
She’s also added her own hashtags to her Insta bio. These are very Instagram specific, but are a very interesting way to create a sort of members only club atmosphere. It sucks you in as a reader because you want to know what #sivanin60seconds is and what it means.
Customizes each platform
As you saw in my first section her tag-line includes the “+” symbol. And she uses the EVERYWHERE. On her blog branding, Pinterest page, Insta bio, etc. She takes every platform she has and tries to customize it to her branding. And the + sign is one of the main ways that she does that. It’s almost like a sub logo that she uses to let people know that it’s her brand. Her website is unique, as well as the fonts she uses, and her images she pins to Pinterest. A lot of how she presents her self on each platform is carefully thought through, so it matches her style and brand to perfection.
Keeps it consistent
This is the age of practice of branding. If it’s not consistent in your logo, fonts, colors, attitude, etc. your audience is going to get confused. It’s okay to re-brand or change things here and there, but when you do, you have to make sure it’s consistent on every single page and I think she does a great job at that.
What branding do you all admire? Let me know so I can go stalk.