Now this title might make you a little confused. What do you mean my brand should have a feeling? That doesn’t even make sense?? Well listen up ladies & gentleman, I have something to say about branding.
This idea I had while perusing Pinterest. I’ve seen so many articles on “Choose the right font to attract your ideal client” or something to that extent. And while (obviously) it is very important for your brand that you choose the correct font, it also is a misleading title.
Your ideal client is attracted to your brand because when they come to your site, see an image you created on Pinterest, or visit your Instagram page they feel something when viewing your content. What I’m saying is, it’s not specifically the font it’s every element of your brand put together.
When I was a lot newer to graphic design, I devoured these articles like I would be instantly popular overnight because I chose the right font. Or if I made the right Pinterest image, it would go viral and I’d be able to book clients left and right.
What I’ve learned is it’s all of the little things that come together to make your brand whole. And when done correctly, a person can get a scene of who you are/who your brand is the second they see anything created by you. THAT is what is important, not that you choose the right font.
Okay, rant over. What are your thoughts? Let me know below, I always love a good discussion.