Posts in Design
Gisou Pop-up: Small Business Branding
 
Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration
 

Today, I want to talk about Gisou’s pop-up branding and why I feel as though it is important to a business (especially a smaller one). Plus, if you aren’t living in New York and missed out on visiting the pop-up I want to share some pictures I took while there!

If you know me, it’s no secret how much I love the Gisou products (I’ve done a post raving about the hair oil here) and IRL I talk about how inspiring and creative Gisou is as a business. So, when the brand created a pop-up in New York, I had to go visit, knowing that it would be designed down to the last detail. And, I was not disappointed.

Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration

What I loved about the Gisou pop-up

// Every last detail was thought of

Two of my favorite details about the pop-up were the shopping bag you received after purchase and the napkin holders on the table. I love that things on this level were thought of and it makes, as a customer, you feel like the brand really cares. Plus, as a designer it is so insanely cool to see the amount of creativity that went into concepting everything and gives me so much inspiration for my own work!

// They brought in brand values to the store

Another detail I loved was that they decided to have deals that were special to the New York pop-up. One deal was refills that were cheaper than buying a new product. It was more environmentally conscious (and probably a margin hit) for them to offer this and I feel like it ties into their brand values of working to be better as a business for the planet.

// The real Gisou team was there

O.M.G. I loved that the Gisou team was actually in the store! It felt more authentic to have them there and really gave you a unique experience. 

Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration

Why Pop-up Branding Is Important To A Small Business

// It is the first time many people are interacting in real life with your brand

I think this title says it all, but really for most pop-ups it is the first time people are able to go into the store and look at the item they are thinking about buying before they purchase. It is also the first time people will be able to really physically see a representation of the brand and I think that can really make a big impact.

// You need to make a statement to attract attention

I loved that Gisou’s store was in a Papaya Dog! Although the concept sounded a little strange at first, I felt like it was a stand-out concept that intrigued me so much that I needed to see it in person. Not to mention how creative it was!

// You want to leave a lasting impression

This one is obvious I feel, but everything I have mentioned above is designed to leave a lasting impression. Without that lasting impression, I wouldn’t feel connected to the brand and am way less likely to purchase again. But, after leaving the Gisou pop-up I know due to their amazing products and even cooler brand, I will be a life long customer.

Did you go to the pop-up? What do you think of small businesses opening stores in major cities? Let me know your thoughts below :)

x,

Sarah

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Small business branding, Small business branding design inspiration, gisou negin mirsalehi, gisou pop up new york city, branding design inspiration
Pre-Fall Fashion Mood Board
 
Moodboard aesthetic, fall moodboard, sage moodboard, green moodboard, green aesthetic, neutral moodboard, moodboard inspiration ideas, moodboard aesthetics, fall fashion moodboard
 

Something about this year has me excited to embrace this season’s change. While I love summer (and hate winter) I’m excited to view fall as a fresh start and a time to get inspired. I feel like all of the green in this mood board represents a new start.

 
Moodboard aesthetic, fall moodboard, sage moodboard, green moodboard, green aesthetic, neutral moodboard, moodboard inspiration ideas, moodboard aesthetics, fall fashion moodboard
 

I also love the dreamy air of this mood board with hazy photos, exploration of light and reflection, and the different textures that add warmth.

x,

Sarah

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Moodboard aesthetic, fall moodboard, sage moodboard, green moodboard, green aesthetic, neutral moodboard, moodboard inspiration ideas, moodboard aesthetics, fall fashion moodboard
DIY Vintage Wall Art
 
wall decor diy, wall decor diy living room, diy home decor, diy home decor on a budget, diy home decor for apartments, vintage aesthetic, vintage home decor
 

Y’all decorating an apartment is no joke. It takes so much thought, planning, and $$$. Today, I wanted to share a really cool (and cheap) way to add a unique piece of art to your wall, without breaking the bank!

Vintage Wall Art:

I had the idea while ago when I first saw these vintage magazines at a work party. I was honestly mesmerized that this little piece of history was so well preserved and I thought it was so cool seeing what used to be on the cover of magazines and what their ads used to look like. So, I thought it was a really cool idea to frame these and use them as artwork and I love how it turned out!

Why I love it:

It’s extremely unique:

  • Since it’s vintage, most likely no one else is going to have this in their home

Really easy:

  • All you need is a frame and the magazines

It’s super inexpensive:

  • Literally, you can but this frame from Target and go to a local vintage shop, Brooklyn flee, eBay, etc to find these.

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wall decor diy, wall decor diy living room, diy home decor, diy home decor on a budget, diy home decor for apartments, vintage aesthetic, vintage home decor
My Home Decor Inspiration
homedeocr-inspo-joanna-gains-farmhouse-modern.jpg

If you follow me on IG you’ll know I’ve been obsessing over Chip & Joanna, Fixer upper, and basically the entire franchise {I even went to the library to get their book}. I honestly have no idea where to start when it comes to interior design and creating a home I want to be in. I am just hoping that interior design is in my blood since my grandma used to own her own interior design business, but if that isn’t the case I want to start educating myself {and educating you!} , hence the book.

The photo above is kind of my inspiration / vibe I want for my apartment (/Mikes apt since we are moving in together at the end of June). I want it to be a mix of woods, natural textures, antiques, and some modern pieces. I’m not exactly sure what “style” I’m going for, but I just want it to be unique to me/mike and not something I copied off of Pinterest.

I’m hoping I can pass along what I learn, share my mistakes, and show you how to design a home/apartment you love. So stay tuned for more blog posts/IG stories on the topic!

Your Brand Should Create A Feeling
 
Your brand should create a feeling
 

Now this title might make you a little confused. What do you mean my brand should have a feeling? That doesn’t even make sense?? Well listen up ladies & gentleman, I have something to say about branding.

This idea I had while perusing Pinterest. I’ve seen so many articles on “Choose the right font to attract your ideal client” or something to that extent. And while (obviously) it is very important for your brand that you choose the correct font, it also is a misleading title.

Your ideal client is attracted to your brand because when they come to your site, see an image you created on Pinterest, or visit your Instagram page they feel something when viewing your content. What I’m saying is, it’s not specifically the font it’s every element of your brand put together.

When I was a lot newer to graphic design, I devoured these articles like I would be instantly popular overnight because I chose the right font. Or if I made the right Pinterest image, it would go viral and I’d be able to book clients left and right.

What I’ve learned is it’s all of the little things that come together to make your brand whole. And when done correctly, a person can get a scene of who you are/who your brand is the second they see anything created by you. THAT is what is important, not that you choose the right font.

Okay, rant over. What are your thoughts? Let me know below, I always love a good discussion.


Grapefruit Watercolor Desktop & iPhone Background
 
download image.jpg
 

Hey ladies! Today I wanted to share a more expanded version of my Instagram post. My mom asked me for this as an iPhone / desktop wall paper, so I thought I’d share that with the rest of you. Thanks Mom!

I wanted to bring a little fun and some bright colors to these horrible winter months (can you tell I hate winter?) I love snow for maybe 1 week, then I want it to be summer/spring again.

Below you can find an iPhone wallpaper and a desktop wallpaper. Download away :)


 
 
Instagram Story Advertising Design Trends 2019
 
Instagram stories design trends
 

Instagram is a huge advertising business these days. You see ads in your stories around every 3 people you scroll through. As designers, we have to stay current on what the competition is doing and what is popular in this space. I loved over the past month and a half putting together a list of these design trends so that you can just look through and be knowledgeable about the topic! Scroll through to see what trends are happening on Instagram stories today.

Instagram advertising trends - stories

Picture with text and “See more…” / Mimicking influencers stories 

For this trend. I’ve seen so many brands throw a photo on Instagram and put paragraphs of text. It almost mimics Instagram influencer’s stories and I think that’s the point. They want it to look more organic showing up between your stories so you are more likely to swipe up. As a designer, I don’t think it’s the most aesthetically pleasing, but if it’s the most effective way, then I would consider it.


A photo with layers and simple text

Here we see a lot of brands putting high quality photos with simple text. A few even add in more of a collage element that likely looks like their other digital advertising (i.e. email marketing and website designs). This is definitely a little more appealing of a trend and I would be curious to know if it is more/less effective.



GIF

A lot of brands are using GIFs in their advertising and not just video or photo.


Simple video with no words

{Sorry for the low usability here, I am limited with-how I upload videos on Squarespace}

All of the video advertising on stories that I have seen are all just simple videos of the clothing/products the company is promoting. A.K.A there isn’t someone talking in these stories. Also, as shown in the Cult Gia advertisement, they add in multiple videos in one to maximize the time allowed in the stories by showcasing more than one product.

I would love to know if anyone has seen any other trends, or if you have any thoughts about these?! Let’s discuss in the comments below.

What I Want My Blog To Be In 2019
 
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As I was thinking about my New Year's resolutions I tried to picture what I would want my life to look like a year from now. I thought about how I feel now, January 5th 2019, and how I want to feel sitting in the same position January 5th 2020. 

I thought about how much of a process it's been for me to learn graphic design and figure everything out by myself by reading text books (yes really I read textbooks), watching thousands of videos online, and learning through trial and error. Then I thought about how I have no role model to look up to you and to learn from. I never had a mentor or anyone that could really offer me any advice on a career path in graphic design or offer criticism on what I'm doing wrong, etc. 

I’m only 23, so I have A LOT MORE to learn, but I want to take everything I've learned so far and put that out into the world. By sharing my stories, my trials, and how I've gone through for my career so far I hope to set an example for what not to do and what to do for the people who are younger than me and are trying to build a career in graphic design. 

I want to give a shout out to two people who have really influenced me through the years. One of them being Cassie Dulworth. She has no idea who I am, but she has really shown me how to create a holistic idea of design and how to be your own boss. She has shown me to believe in myself and my style and that you can make a career out of this.

In addition of Fabulous Fete has really influenced my style and shown me that you can make a career out of what you really love. She went through trial and error to create her hadn’t lettering style and I hope to do the same with my deign.

But when I think about it, there isn't really a person out there who's showing you the ups the downs how hard it really is to go through the creative process on a daily basis. So I want to share my knowledge and everything I’ve learned so far. I hope that it will help some young designers in 2019 and you all can watch me grow and learn. So be excited for content surrounding design. design trends, and advice. Think of me as the Carrie Bradshaw of graphic design. 

DesignSarah GrossComment
What I've Learned This Year As A Graphic Designer
 
what ive learned this year as a graphic designer.jpg
 

Well it's actually been such a long time since I've written a blog post and it's something that I've really been missing for a while. I wanted to start off the new year with a blog post about everything I've learned about graphic design from 2018. It wasn't exactly my favorite year, but I think I've learned a lot and I'm really excited to share my knowledge with you today. Let's just get into some of the lessons that I've learned this year.

Lesson 1 

Don't be offended by other people's criticism.

I think sometimes as a designer we have the tendency to really put our heart and soul into everything that we create. We spend a really long time on something and it sort of becomes your baby. Then when you have to present this work to a team, boss, or client you can get really down on yourself if they don't hundred percent like it.

One of the main things I've learned this year is that just because I put everything I have into something or I think that it is the best version that I can be, it doesn't always mean that the other person is going to think that. Their perception is always going to be different since they're a different person than you. I think it's really important you understand that you should not take their comments as a comment on if you're a good designer or not, but as a way to help them get what they want from you. After all, design is 90% subjective, so one person can love something you do and one person and hate it. 

Lesson 2

You are not an artist you are a defender of the user.

As someone who has been an artist their entire life, I love the creative process. But, going from creating art to being a graphic designer was a complete 180.  What drew me to graphic design was being able to make everything look better, but for a purpose and as a way to support myself in the "real world". What I didn't know was really how different graphic design and art are. Art is an expression of yourself of your interpretation of the world and it's completely personal and every decision is based off of what you think. For graphic design, you have an end goal and your design work has to meet this goal. Once you once you realize that graphic design isn’t supposed to be an expression of who you are it also makes it a lot easier to not take things personally like how I mentioned in my first lesson.  

Lesson 3

You can't please everyone. 

This one I'm sure you have heard so many times just about your everyday life and not even about graphic design, but I think it's probably one of the most important lessons that I've learned this year. I always thought that I need to be able to do everything to be desirable to a company/brand. What I've learned this year is that what you really need to do is focus on the things that bring you joy and that you think are great design. I think the main reason that I figured this out is through applying to jobs. I saw that some people really loved what I was doing and some people told me I needed to fix something. However, if I listened to their advice, someone else always ended up not liking it. So either way someone didn't like what I was doing and I compromised my opinion and thought on the subject matter. The moral of the story here is to do what you think is right and if you really trust someone else's opinion and do you agree with what they said then I would go ahead and follow their advice.

Lesson 4

Design is not a competition

I’ve seen a lot of competition among designers in just my year and a half as a designer. It’s so easy to get wrapped up in trying to be better than another person and let that rule your thoughts as you are designing. However, I feel like whenever I am designing in this midset that everything tends to become a competition and I always end up feeling bad about myself. I have learned to not compete, everyone is different, so there is no point in competing. Try to see your fellow designers as a resource for you to ask questions and to get advice from, not someone who you are trying to be better than. I swear you will learn so much more in the process and come out a better designer than before.


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What I Have Learned This Year As A Graphic Designer.jpg
This Weeks Moodboard & Color Story
 
 
color board.jpg

This week’s moodboard comes with a full color palette. When making a moodboard, I try to have balance in the proportions of everything, but also in the colors. I worked with complementary colors (blue & orange) this week, and wanted to show you how all of these colors work together in a color palette.

All of the background illustration is by me as well! I thought it added a little more texture to the overall board. Hope you love!

x Sarah


Image Sources: Audrey, record, house, person (instagram), background photo (Luis Domingo), lettering, cans, bowl.


 

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Blogger Branding: Sivan Ayla
 
 

As some of you may know, branding is my #1 love. It really makes me happy seeing beautiful branding in the form of packaging, business cards, Pinterest pages, you name it.

In the blogger world I’ve definitely seen some people take advantage of how they brand themselves, and Sivan Alya (@sivanalya) is the queen of this. I’ve recently started following her and have been captivated by how well she has branded herself.

I wanted to break it down and talk through some of the different things she does that WORK and work really well.

Created her own tagline

Her tagline “+ Lux Unfiltered” is seen almost everywhere that Sivan is associated. Insta bio, Pinterest page, and just in the way she acts and what she posts about. She’s really made it clear that she likes to make everyday life the best it can be and she’s never going to sugar coat it. It’s an interesting take on blogger branding because you see tag-lines used with large corporations and Sivan used that practice for her brand as well. Genius!

Created her own hashtags

She’s also added her own hashtags to her Insta bio. These are very Instagram specific, but are a very interesting way to create a sort of members only club atmosphere. It sucks you in as a reader because you want to know what #sivanin60seconds is and what it means.

Customizes each platform

As you saw in my first section her tag-line includes the “+” symbol. And she uses the EVERYWHERE. On her blog branding, Pinterest page, Insta bio, etc. She takes every platform she has and tries to customize it to her branding. And the + sign is one of the main ways that she does that. It’s almost like a sub logo that she uses to let people know that it’s her brand. Her website is unique, as well as the fonts she uses, and her images she pins to Pinterest. A lot of how she presents her self on each platform is carefully thought through, so it matches her style and brand to perfection.

Keeps it consistent

This is the age of practice of branding. If it’s not consistent in your logo, fonts, colors, attitude, etc. your audience is going to get confused. It’s okay to re-brand or change things here and there, but when you do, you have to make sure it’s consistent on every single page and I think she does a great job at that.

What branding do you all admire? Let me know so I can go stalk.

xoxo

Sarah


 

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